American Sports


A fun project rolling two things I love — hand lettering and the Arctic Monkeys — into one to create a lyric video to the song “American Sports,” off of the 2017 album, Tranquility Base Hotel & Casino.
Tranquility Base Hotel & Casino is a concept album told through the lens of several inhabitants residing in a luxury resort on the moon, with “American Sports” specifically comparing Western fixation on consumerism with the that of the moon residents. I used antique footage of American sports to align with the song title, and created frame-by-frame lettering and illustrative elements that become reactive to the contents of each clip.